2017 Parade Day Info


An ecumenical show of solidarity!

(INFO Revised SATURDAY, June 17, 2017)

We will assemble 10:30 AM Sunday, June 25 2017

Area: M1 – MAIN St between MARKET & Mission
Line-Up #138. look for cable car
LOOK FOR united in spirit banner

Due to crowds, allow plenty of extra travel time.

Public transit is recommended.
No parking available and violators will be towed.

Get traffic and transit information to SF Pride Parade and Celebration by calling 511 or visiting www.511.org. If you’re coming by BART, travel to the Embarcadero Station and exit towards Main St. Pack water (no glass), lunch and snacks, and have your round-trip transit ticket or pre-loaded Clipper card ready to go before Sunday as there will be long lines at ticket machines.

Prepare to march and share the love

Check San Francisco weather on the morning of the parade. Wear layers, comfortable shoes, a hat, and plenty of sunscreen/lipscreen! This is the perfect time to show off your church’s LGBT affirming T-shirts, signs, rainbow flags, fabulous outfits, beads, and boas. Each church/group is invited to carry its own banner. The crowds feel the love as we smile, sing, dance and wave. It can be powerful for folks to see a congregation carrying a sign with “God loves You” or to hear a marcher in clergy or church attire say aloud: “God loves/blesses you.”

Watch 9 min online safety video

San Francisco Pride has a new mandatory online training video for all parade participants so we can get oriented and move together safely and smoothly as one joyous unit up Market Street. We need a couple more folks to watch the video and complete the survey to register that you have trained as a Contingent Monitor. Please email Michael Leslie once you have completed the training:

10:00 am Decorate cable car, special needs and donations

Those who are elderly, disabled or cannot stand for long periods of time can make use of the special needs assembly seating area at Command Center (77 Beale St) which also has accessible restrooms if you need them. However, if you riding on the motorized cable car, it’s suggested you stay with the vehicle during assembly. Folks from Dignity/SF will be there early with the cable car at 10 a.m. for those who need it. Reserve your spot and make an online donation to Dignity/SF if you are able or donate if you wish to help those who need it or you wish to help cover contingent expenses.

10:30 am: Check-in & get to know folks as we arrive

The parade route goes along Market St. from Beale to 8th St. Some folks arrive early to watch the parade kick off at 10:30 a.m. and then gather in the assembly area by noon. Due to crowds, allow extra time to get to assembly. After arriving at the assembly area, contingent monitors and church/group leaders will sign-in at the Cable Car with the United in Spirit contingent coordinator, Michael Leslie. Organizers from each church will be provided with line-up information and contingent monitors will receive identifying buttons/stickers. As we are part of a large parade, there will be a waiting period in the assembly area. Use this opportunity to take photos and get to know and network with your fellow marchers! You can also add finishing touches to your signs or make-up, and finalize decorations on your banners and outfits.

11:00 am: Open and inclusive communion

All are welcome as we share an inclusive communion service in the assembly area before we march. Let this experience transcend differences, increase our love, and unite us with one another. You do not need to hold any particular theology or even be a member of any church, to receive these gifts. So that everyone may participate, grape juice is served with bread as well as a gluten free option. Ministers who wish to volunteer for the service, please meet at the cable car at 10:30 am.

12:30 am Step-off & boost with photos

Before we step off on the parade route, take time for photos of the contingent, each church and group, as well as individuals with their signs and outfits! Sharing photos from the day along with the reasons we march helps spread our positive spiritual messages even further! You can also take video and photos during the parade and share your photos with the reason you march on our Facebook page. This is a great help in promoting future participation and can also be included in your church or denominational newsletter and sent to your church’s LGBT affirming group to demonstrate your efforts.

Contingent assembly & route information


  • Be aware there is a waiting period in the assembly area
  • Porta-POTTIES are in front of 77 Beale Street (don’t wait, can take 30 minutes!)
  • No loud music in assembly area pre-parade!
  • Stay in line-up position from 11:30 AM.
  • Marchers stay on sidewalks in assembly
  • Keep center of street clear


  • March BROAD, spread out, no single file or clusters
  • NUDITY IS NOT PERMITTED, but you might see it!
  • Don’t stop at TV cameras
  • EVERY contingent will make it on TV/Web
  • SMILE, wave, and keep moving at cameras!
  • Increase or slow pace to CLOSE GAPS, but no running
  • Avoid getting on and off Cable Car when it is moving
     (see Michael Leslie who will coordinate)
  • Parade goes up Market and ENDS at 8th & Market
  • MARCHERS GO FORWARD on Market Street to 9th Street
  • VEHICLES TURN LEFT (South) down 8th towards Mission Street


  • NO GLASS containers (plastic/metal OK)
  • HAND items to crowd, NEVER THROW
  • No STICKERS with heavy glue backing
  • Do not place stickers on public buildings (FINES!)
  • NO MYLAR balloons & high-flying streamers (MUNI WIRES!)
  • Careful, watch out for grates in the street
  • BE ALERT and aware of your actions
  • Do not engage protesters. Notify Safety Team.
  • Report anything suspicious to Police.
  • Stay safe after the parade, DON’T LEAVE ALONE
  • YELL OR USE A WHISTLE to signal for help!
  • YOU MUST BE CLEAN and SOBER to participate

Parade Route & Maps

  • Parade Confirmation Packet (contingent info, assembly, dispersal)

Safety Command Center is at 77 Beale Street.

  • Special needs assembly waiting area (scent free) is available at command center (77 Beale Street)
  • Parade leadership will be wearing RED T-shirts and gap monitors will be wearing PINK T-shirts.
  • Medical staff will be wearing WHITE RockMed T-shirts and SAFETY MONITORS will be wearing LAVENDER T-shirts.
  • Please follow ALL their instructions for the safety of everyone.

Media & Legal

  • MEDIA NOTICE: Broadcasters will record and transmit the contingent, logos, signs, slogans, and individuals in it, and SFLGBTPCC may retain and use those recordings to promote and advertise future Pride parades, celebrations, and events in any and all media. Participants may be included in the Parade recording and transmission, and your participation constitutes complete consent and permission for SFLGBTPCC to use the recordings as described above.
  • LIABILITY DISCLAIMER:  You release from liability and waive any rights to recovery from SF Pride or United in Spirit for any personal, property, or other injuries that You may sustain while participating in SF Pride. You acknowledge Your obligation to obtain appropriate insurance coverage for activities, and participation in relation to SF Pride.
  • By participating in the United in Spirit Contingent, you are a consenting party to our contract with SF Pride.

Watch the Parade!

  • LIVE Broadcast Sunday: Comcast Hometown Network Channel 104 at 10 a.m.
  • LIVE Webcast Sunday: SFPrideLive.com, live and uncensored from 10:00 a.m. to the end.
  • Prime Time Sunday, June 28: KOFY TV20-Cable 13, starting at 7:00 p.m. Full coverage (set your DVR)!
  • Also: Watch on XFINITY TV with On Demand starting June 29th at 7:00 p.m.
    Coverage of the 2014 Parade made possible by Clear Channel Radio SF and KOFY TV20-Cable 13.



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